Meu Carro & Cia

Radar

Meu Carro & Cia

Universo paralelo

Meu Carro & Cia

Balada da guerrilha

O marketing de uma empresa tem de fazer valer seus investimentos. No caso da Volkswagen, o esforço de recuperação da verba injetada no Rock in Rio será através do Fox. O hatch altinho, aliás, tem recebido vários investimentos da marca este ano – como uma atualização eletrônica e, logo depois, uma nova versão Bluemotion, com […]

12 de setembro de 2013

Meu Carro & Cia

Balada da guerrilha

12 de setembro de 2013

Meu Carro & Cia

Vida nova

Modelo usa plataforma do C4 hatch europeu Já faz tempo que a Citroën perdeu o fôlego no segmento de sedãs médios. No ano passado, o C4 Pallas patinou na média mensal de 330 unidades – bem longe dos 1.200 emplacamentos dos bons tempos – mais ainda dos líderes Toyota Corolla e Honda Civic, que vendem […]

15 de agosto de 2013

Meu Carro & Cia

Narcisismo radical

O mercado de utilitários no Brasil sempre foi mais ligado à aparência do que à aptidão off-road. Instigar o desejo do consumidor por uma vida fora da estrada oferece muito mais retorno para as fabricantes do ponto de vista mercadológico. E, no caso do Tiguan R-Line, a Volkswagen encontrou uma maneira de apostar tanto no […]

1 de agosto de 2013

Meu Carro & Cia

Fiat eleva o patamar de acabamento do sedã

Ampla lista de itens de série conferem atmosfera de sofisticação no interior da linha As marcas precisam mostrar novidades constantes para manter o interesse em seus modelos. Isso, porém, não significa o lançamento de carros novos a todo momento. As chamadas séries especiais cumprem esse papel, sempre com o mesmo foco: valorizar o produto. Caso […]

25 de julho de 2013

Meu Carro & Cia

Hoje é dia de Bubbaloo 90´s no Privilège

O cantor Vinny traz um repertório exclusivo para o show deste sábado. Outras presenças confirmadas na festa Bubbaloo 90’s e nos melhores eventos da cidade, na coluna de hoje. Saiba mais na Coluna Zine na Tribuna.

20 de julho de 2013

Meu Carro & Cia

Fiat 500, dose de evolução

Design ainda é o maior atrativo A Fiat pode usar todos os argumentos possíveis para promover o 500, mas nenhum deles é mais forte que o apelo visual do subcompacto. O estilo "retrô" e as medidas diminutas vendem mais que as próprias especificações técnicas do carro. Isso, porém, não significa que a marca deixe de […]

18 de julho de 2013

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