Conheça os 5 fatores que fizeram a BYD dominar o mercado de carros elétricos

[{"selector":"#anim-127d7763-0a0a-420f-8ab2-25d3efd7072b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9caa26c8-650c-42f9-984e-97ac5fedc225","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19e95e2a-d009-4fe4-a1d6-7fc166ecf20b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae2657e1-590b-46ce-b9de-4e6a9e19f1b1","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

A chinesa BYD ultrapassou a norte-americana Tesla nas vendas mundiais de carros totalmente elétricos no final de 2023. Atualmente, a empresa asiática está construindo linhas de montagem no Brasil,

[{"selector":"#anim-9c09ef61-912b-4893-a51c-3174c2daec0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13b6242c-0d69-46d6-9a62-d1bcb6ceff79","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebf3e812-f82a-4060-84a4-2124c1e4dfce","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-776abe71-d26f-4d12-bded-922471973cf4","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27bbf220-8ac7-45a6-9c30-3e7dd3b4ac19","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6c9ed85-dd99-468a-a5f1-25a2e99a56de","keyframes":{"transform":["translate3d(113.62229%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

Hungria, Tailândia e Uzbequistão e se preparando para fazê-lo na Indonésia e no México. Além disso, está expandindo rapidamente as exportações para a Europa e está prestes a ultrapassar o Grupo Volkswagen, que inclui a Audi, como líder de mercado na China

[{"selector":"#anim-a3111596-aa32-4486-9cd7-74ac56b4cb53","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2019151e-6db1-47da-8fb1-bc4667552fc4","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0dbfe39d-06b6-4725-81d6-320767cf07b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c27cfae6-1bc9-4957-8757-a03afb93062e","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d361b9eb-b559-4559-ba4a-3e8391de7136","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dcb3a02-0cd7-4383-a13b-93d6790645e5","keyframes":{"transform":["translate3d(113.62229%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

As vendas da BYD, mais de 80% delas concentradas na China, cresceram cerca de 1 milhão de carros em cada um dos últimos dois anos

[{"selector":"#anim-0958900a-5d0b-4ad4-a255-c978f93295bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3175270a-403c-4af6-ac15-37d17fc16ebf","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-420e1d00-a805-401c-a330-7cff3f7b2748","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d872e2e-6991-4db1-ae1f-ebdc33ef25c4","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4432e6df-d32e-4519-b0a2-959e98185c29","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d107291-d75a-4952-a479-b757140b866e","keyframes":{"transform":["translate3d(113.62229%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

A última montadora a conseguir essa marca foi a General Motors – e isso foi em 1946, depois que a GM suspendeu as vendas de automóveis de passageiros durante os quatro anos anteriores por causa da Segunda Guerra Mundial

[{"selector":"#anim-11301d41-e627-4678-9ded-255937c00e54","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e8e66b9-7e2b-4f52-b164-c4a3ed6aac3e","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0eabf0f3-319e-4ca1-8975-02ccd230d021","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c12e4f6-32b3-4b9d-99cf-21d67864a77d","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

Confira abaixo cinco fatores, listados em reportagem do jornal The New York Times, que demonstra o crescimento da fabricante

[{"selector":"#anim-149ae2da-36d2-4405-a620-7aebdc220ed0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ec0a12d-dce5-4467-982b-002a865c1a72","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e726bd4-53bd-4169-932e-a3a4ed1e8b94","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e05a1d47-14af-4250-89ae-0d05857c761b","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

1 – Domínio Com sede em Shenzhen, o centro da indústria eletrônica da China, a BYD mostrou como os fabricantes de automóveis chineses podem explorar o domínio do país nos produtos elétricos. Nenhuma empresa se beneficiou tanto da adesão da China aos automóveis elétricos

[{"selector":"#anim-bf72841e-0932-414e-b960-ae2fc7491944","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4949986-f255-40c9-8748-63db92aaeb42","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45abb49b-cd83-4562-b44b-1d282dab585b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daddb305-0bca-4457-85fb-db719e000600","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

Tal como a maioria dos fabricantes de automóveis chineses, a BYD não vende os seus carros na América do Norte porque as tarifas da era Trump permanecem em vigor, mas a BYD já vende ônibus elétrico nos Estados Unidos

[{"selector":"#anim-2eea042b-c364-44fd-82be-fc49fc4a2c02","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37560b87-bbaf-47f9-ace4-716cd5522584","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5093b866-cb9a-4120-bfa8-5d9a33dbc99f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba596a9b-bc20-43b1-9da5-11bdcd077baf","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

2 – Subsídios bilionários do governo Os relatórios anuais da companhia mostram um total de US$ 2,6 bilhões em assistência governamental de 2008 a 2022

[{"selector":"#anim-0a39f3ad-2953-49e4-bad7-18f7f30c43a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e34e4734-6c77-4d16-ad79-a0b2ec75a5bc","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fe961cc-f551-436a-96f9-bcdc84153214","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-618f480d-f8fa-49d8-b25a-59fa05cf7643","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

E isso não inclui outra ajuda, como garantir que as empresas de táxi na cidade natal da montadora comprem apenas carros elétricos da empresa

[{"selector":"#anim-eccaac2b-0491-4a20-a5f6-aab00cfa61d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb1a0086-5d10-4f25-9339-71157f8b94c9","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fd5c499-6217-42eb-a4c4-fab6a784b8af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33934302-50e6-4d4c-8fbd-db30cfffadeb","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

A BYD não quis comentar o assunto. Isso ajudou até agora, mas pode ser um problema mais para a frente. A União Europeia está investigando os subsídios do governo chinês e pode aplicar tarifas de importação

[{"selector":"#anim-dfb3732c-6a42-4dad-bf79-8e56b9307e14","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a42c76b-0d72-4dd5-8e77-26a681d03000","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-177db98b-6010-41dc-882b-6d74321dc12a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea55b430-f481-4827-9216-10568312b0bf","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

3 – Larga oferta e baixos custos de produção A China construiu fábricas suficientes para produzir mais do que o dobro da quantidade de carros que o seu mercado pode comprar. Isso levou a uma guerra de preços, especialmente entre a BYD e a Tesla

[{"selector":"#anim-6f06efe7-2c2e-4429-8c6f-67c44c5cbbf0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-596e164e-7da1-4f3b-95fe-30b62f9369aa","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05d38157-47ed-476a-9ba8-87cd855ec1aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f1d8e9c-baa3-4580-a28b-23574876989c","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

A crise imobiliária e a queda do mercado de ações estão tornando os consumidores chineses mais cautelosos quanto à compra de um carro. Mas os baixos custos de produção da BYD deixaram-na numa posição melhor do que a maioria dos rivais

[{"selector":"#anim-0416120d-cf73-49da-ad0b-35e8ee6413f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7372215-3bcd-4b74-99fd-26a17e7a83cc","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d824e226-9f1e-45a7-ba79-4999ff9b89fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bce05af0-f001-4b66-9c19-8c7bf081758a","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

4 – Expansão das exportações de carros elétricos A BYD está liderando o esforço de exportação de carros elétricos da China e está construindo rapidamente os maiores navios

[{"selector":"#anim-a8c5678f-6424-4a3d-b33b-a48e12511020","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0dac6928-cd4e-45bb-b492-8e6b0f547416","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cce78cf-bcfc-469d-ab4f-66ff7379cae2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9de03f0-b291-41ba-a6a5-7ddc46228014","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

transportadores de automóveis do mundo para transportá-los. O primeiro dos navios, o BYD Explorer No. 1, está em sua viagem inaugural de Shenzhen, com 5 mil carros elétricos a bordo, e deverá chegar à Holanda em 21 de fevereiro

[{"selector":"#anim-bac8f338-c1ec-4df1-a8cf-ad559f60565c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70256dc6-8c48-4853-b8ca-20f753b7ea74","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ac59c8a-191a-4a66-8269-3600d482fd39","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a990137-8548-4286-91cd-070b698c11ac","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

5 – Reformulação do design Em 2012, as vendas de automóveis e o preço das ações da BYD despencaram à medida que as multinacionais ofereciam modelos mais elegantes que os da empresa chinesa

[{"selector":"#anim-b3400b7c-ec7a-47a8-a4b8-32a3f0095dc9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f01c2528-f651-4062-8166-cbd77798dbd9","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c03cc92-667f-4c05-9c00-4e3c8cfd25aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7af048f-94d9-444c-abaa-ea642d273522","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

Executivos e analistas do setor chegaram a questionar se a BYD teria futuro. Mas o presidente da montadora, Wang Chuanfu, fez apostas arriscadas que valeram a pena

[{"selector":"#anim-48ea0fc5-78d8-4f12-b79d-f16621db1986","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-188343d8-8e87-4fa6-a09d-9da96bfafb4c","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a86c6045-fd77-4784-b76e-06fd9f32f392","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35060c05-a37f-4331-82b0-a90b6d8db247","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação

Em 2016, por exemplo, ele contratou Wolfgang Egger, um proeminente designer da Audi, que, por sua vez, contratou centenas de outros engenheiros automotivos com gostos ousados. Eles redesenharam completamente os modelos da marca

[{"selector":"#anim-86feb5b1-6485-4622-9376-02510f4eb541","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94264418-c0e0-4198-be6c-15a295f8e7bb","keyframes":{"transform":["rotate(-90deg) translate3d(-60.03135%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80bf3ecd-c468-441b-85dc-46a99ec40797","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d790ef6-90a7-477f-bfe7-efb70d956223","keyframes":{"transform":["rotate(-90deg) translate3d(-62.85266%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba06a73f-5884-4e39-b06c-4fb26153acd1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4be24e14-c325-4e6f-8c57-0fcf53d76a87","keyframes":{"transform":["translate3d(118.21193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação Leia mais

Clique aqui para mais notícias!

[{"selector":"#anim-7c07e1b8-9d39-46d2-9467-fd663a1a9f8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44817d9c-35b8-4c30-96a3-c3e1fcd5f76e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a56ee21b-89fb-4853-a248-de7c0be707bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55890572-2277-43f7-9a44-daccfc15b320","keyframes":{"transform":["translate3d(121.10727%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-223ab1f7-b35c-4e72-a4d8-fd107c08bcca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03d62e41-0d69-40be-8296-a858efb860b1","keyframes":{"transform":["translate3d(0px, 165.64943%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]