{"id":44251,"date":"2026-02-11T18:30:00","date_gmt":"2026-02-11T21:30:00","guid":{"rendered":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/?p=44251"},"modified":"2026-02-11T18:26:32","modified_gmt":"2026-02-11T21:26:32","slug":"tendencia-de-fragrancias-pos-modernas-transforma-o-conceito-de-luxo-em-perfumaria","status":"publish","type":"post","link":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/tendencia-de-fragrancias-pos-modernas-transforma-o-conceito-de-luxo-em-perfumaria\/","title":{"rendered":"Tend\u00eancia de fragr\u00e2ncias p\u00f3s-modernas transforma o conceito de luxo em perfumaria"},"content":{"rendered":"\n<p>O segmento de fragr\u00e2ncias de nicho vem registrando crescimento acelerado: segundo a <a href=\"https:\/\/sites.google.com\/view\/intel-market-research\/top-reports\/luxury-niche-perfume-market-2025\" target=\"_blank\" rel=\"noopener\">Intel Market Research<\/a>, o mercado global de perfumes de luxo de nicho valia cerca de US$ 3,8 bilh\u00f5es em 2024 e tende a alcan\u00e7ar US$ 7,6 bilh\u00f5es at\u00e9 2032, com crescimento anual composto projetado em 9,1% entre 2025 e 2032.&nbsp;<\/p>\n\n\n\n<p>Esse avan\u00e7o \u00e9 atribu\u00eddo \u00e0 procura por produtos premium, personalizados e capazes de refletir a identidade individual do consumidor. Na pr\u00e1tica, as chamadas fragr\u00e2ncias p\u00f3s-modernas afastam-se dos padr\u00f5es olfativos de massa ao privilegiar combina\u00e7\u00f5es inusitadas de notas, perfis n\u00e3o convencionais e narrativas sensoriais espec\u00edficas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fragr\u00e2ncias p\u00f3s-modernas<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valoriza\u00e7\u00e3o da autoexpress\u00e3o e exclusividade nas fragr\u00e2ncias de nicho.<\/li>\n\n\n\n<li>Consumidores mais jovens (Millennials e Gera\u00e7\u00e3o Z) preferem guarda-roupas olfativos em vez de perfumes \u00fanicos.<\/li>\n\n\n\n<li>Crescimento do scent stacking: sobreposi\u00e7\u00e3o e curadoria de fragr\u00e2ncias para diferentes estados de esp\u00edrito ou ocasi\u00f5es.<\/li>\n\n\n\n<li>Perfumes como ferramenta de identidade pessoal, n\u00e3o apenas acess\u00f3rio de moda.<\/li>\n\n\n\n<li>Benef\u00edcio de inova\u00e7\u00f5es tecnol\u00f3gicas e canais digitais: e\u2011commerce especializado, experi\u00eancias de prova virtual e perfis olfativos customizados.<\/li>\n\n\n\n<li>Maior acesso a marcas independentes e intera\u00e7\u00e3o imersiva entre consumidor e produto.<\/li>\n\n\n\n<li>Aumento da demanda por ingredientes sustent\u00e1veis, transpar\u00eancia na formula\u00e7\u00e3o e embalagens ecol\u00f3gicas, alinhando-se ao consumo consciente.<\/li>\n<\/ul>\n\n\n\n<p>Mercados tradicionais, como Europa e Am\u00e9rica do Norte, continuam na frente na ado\u00e7\u00e3o de fragr\u00e2ncias de nicho, enquanto a regi\u00e3o da \u00c1sia\u2011Pac\u00edfico apresenta crescimento acelerado, sustentado pelo aumento da renda dispon\u00edvel e pelo interesse crescente em marcas premium.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mercado no Brasil<\/strong><\/h3>\n\n\n\n<p>No Brasil, lojas online e perfumarias independentes ampliam o acesso a fragr\u00e2ncias de nicho. Entre elas, a \u2018<a href=\"https:\/\/www.condeparfum.com\/\" target=\"_blank\" rel=\"noopener\">Cond\u00e9 Parfum<\/a>\u2019 aposta em cria\u00e7\u00f5es indie brasileiras; e a \u2018<a href=\"https:\/\/www.glaujorparfum.com\/\" target=\"_blank\" rel=\"noopener\">Glaujor Parfum<\/a>\u2019 foca em perfumes art\u00edsticos. <\/p>\n\n\n\n<p>O \u2018<a href=\"https:\/\/www.ateliecheirobom.com.br\/\" target=\"_blank\" rel=\"noopener\">Ateli\u00ea Cheiro Bom<\/a>\u2019 oferece nichos importados; e a \u2018<a href=\"https:\/\/www.sapientiaeniche.com.br\/\" target=\"_blank\" rel=\"noopener\">Sapientiae Niche<\/a>\u2019 aposta em edi\u00e7\u00f5es exclusivas e curadoria diferenciada. <\/p>\n\n\n\n<p>Al\u00e9m das lojas, marcas brasileiras de perfumaria de nicho e alta perfumaria tamb\u00e9m ganham espa\u00e7o no mercado.  <\/p>\n\n\n\n<p>A \u2018<a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwibwpe39dGSAxWbZUgAHduvLjsYACICCAEQABoCY2U&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiA7rDMBhCjARIsAGDBuECyCDHr2egvJIe1JC55RGACYrNMz_pvjTa-sbibnP4k6PM26ugM-qYaAscTEALw_wcB&amp;ei=LraMafWYMbGj1sQPu_3UkAQ&amp;cid=CAASWuRo-XpQF-7AKb4ABPgfjpY0nF-bIFzUStFt9gLW7MNLY7d0DrYNeg2rmARBvnSnOwmBuX-8Op8CSJQUQR2aYKJ63-wkG9V6KyCbCzEqmHwkJFfKjw73Zkunjg&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2rSmF8cIgj18wYPPSCbBVVxkRHsA&amp;q&amp;sqi=2&amp;nis=4&amp;adurl=https:\/\/aquareladobrasilfragrances.com.br?gad_source%3D1%26gad_campaignid%3D22902847389%26gbraid%3D0AAAABBGYMN27TR09T-CfCNTxG_j-Tn8Hy%26gclid%3DCj0KCQiA7rDMBhCjARIsAGDBuECyCDHr2egvJIe1JC55RGACYrNMz_pvjTa-sbibnP4k6PM26ugM-qYaAscTEALw_wcB&amp;ved=2ahUKEwj154639dGSAxWxkZUCHbs-FUIQ0Qx6BAgWEAE\" target=\"_blank\" rel=\"noopener\">Aquarela do Brasil<\/a>\u2019 desenvolve fragr\u00e2ncias inspiradas na biodiversidade do pa\u00eds, com forte identidade local, enquanto a \u2018<a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwig0ca-9dGSAxUjUEgAHeUgGwQYACICCAEQABoCY2U&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiA7rDMBhCjARIsAGDBuED5TMqAy5EYshhlukT-Loi0gxnZF5GVQRGrYBKKCXHpHzLxgB6bgRoaAiqTEALw_wcB&amp;ei=PraMafWYEc3z1sQPqpm1gQ4&amp;cid=CAASWuRoKl6dIbJM8NJbGFazILKB9QAPB8SJIw0vFDpPwuce_RCJHkZPPUCktg99OCVtqz6hdqdrkNSMuxdzc1N3XwnDm_fat9leRY7eysYv42ZTf0MAl67_xD3phg&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2KMtUZRzFEXLogB-rgog85LTydtg&amp;q&amp;sqi=2&amp;nis=4&amp;adurl=https:\/\/felisa.com.br\/?gad_source%3D1%26gad_campaignid%3D19844388663%26gbraid%3D0AAAAApZ-JnkH74zAt6I1-S2TWcb9z_cm3%26gclid%3DCj0KCQiA7rDMBhCjARIsAGDBuED5TMqAy5EYshhlukT-Loi0gxnZF5GVQRGrYBKKCXHpHzLxgB6bgRoaAiqTEALw_wcB&amp;ved=2ahUKEwj1r7--9dGSAxXNuZUCHapMLeAQ0Qx6BAgWEAE\" target=\"_blank\" rel=\"noopener\">Felisa<\/a>\u2019 cria perfumes que traduzem a pluralidade cultural e a identidade brasileira, refor\u00e7ando o car\u00e1ter artesanal e exclusivo da perfumaria de nicho nacional.<\/p>\n\n\n\n<style>@media (min-width: 992px) {\n    .recomendadorV2Area1 {\n        width: 280px;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n        width: calc(100% - 280px);\n    }\n}\n\n@media (max-width: 992px) {\n    .recomendadorV2Button {\n        margin: 0 auto;\n    }\n    .recomendadorV2Area {\n        flex-direction: column;\n        text-align: center;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n    }\n}\n\n.recomendadorV2Area {\n    background: #eeeeee3d;\n    border-radius: 10px;\n    padding: 15px;\n    display: flex;\n    margin: 15px auto;\n    border: 1px solid #00000014;\n    max-width: 800px;\n}\n\n.recomendadorV2Area1 img {\n    width: 280px;\n    height: auto;\n    border-radius: 8px;\n}\n\n.linkrecomendadorv2 {\n    text-decoration: none !important;\n}\n\n.recomendadorV2Area2 .recomendadorV2Type {\n    text-transform: uppercase;\n    font-weight: 500;\n    font-size: 11px;\n    letter-spacing: 2px;\n    color: #666;\n    margin: 12px 0;\n    display: block;\n}\n\n.recomendadorV2Title h2 {\n    padding-top: 0px !important;\n    margin: 0px !important;\n    border-left: none !important;\n    padding-left: 0px !important;\n    line-height: 1.3;\n    color: #000 !important;\n    font-size: 24px;\n    margin-bottom: 12px !important;\n}\n\n.recomendadorV2Desc {\n    color: #333;\n    margin: 12px 0px !important;\n    font-size: 15px;\n    line-height: 1.5;\n}\n\n.recomendadorV2Button {\n    width: auto;\n    max-width: 200px;\n    margin: 0;\n    display: inline-flex;\n    align-items: center;\n    background: #1D3557;\n    border-radius: 8px;\n    color: #fff;\n    height: 36px;\n    justify-content: center;\n    text-align: center;\n    font-size: 14px;\n    padding: 0 20px;\n    transition: background-color 0.2s ease;\n}\n\n.recomendadorV2Button:hover {\n    background: #2a4d7a;\n}\n\n.recomendadorV2Button:after {\n    margin-top: -2px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 8px;\n}\n\n.recomendadorV2Alert {\n    text-align: left;\n    font-size: 11px;\n    margin-top: 8px;\n    color: #666;\n}\n\n.recomendadorFixedArea {\n    width: 100%;\n    display: flex;\n    justify-content: center;\n    align-items: center;\n}\n\n@media (min-width: 992px) {\n    #recomendadorFixed {\n        width: 32% !important;\n        left: 5%;\n    }\n    .recomendadorCloseFixed{\n        right: inherit !important;\n        left: 378px !important;\n    }\n}\n\n#recomendadorFixed {\n    width: 90%;\n    box-shadow: 0 10px 20px 0px #00000057;\n    display: none;\n    height: 90px;\n    background: #F6F6F6;\n    position: fixed;\n    flex-direction: row;\n    bottom: 10px;\n    z-index: 9999;\n    border-radius: 16px;\n    padding: 7px 10px;\n}\n\n.recomendadorLeftArea {\n    width: 160px;\n}\n\n.recomendadorRightArea h2 {\n    padding-top: 0px;\n    margin: 2px 0px 4px 0px !important;\n    font-weight: 400;\n    text-align: center;\n    padding-left: 0px !important;\n    color: #000 !important;\n    border-left: none !important;\n    line-height: 20px;\n    font-size: 12px !important;\n}\n\n.recomendadorImgFixed {\n    overflow: hidden;\n    padding: 8px 6px;\n    height: 100%;\n}\n\n.recomendadorImgFixed img {\n    height: 100% !important;\n    border-radius: 16px;\n}\n\n.recomendadorRightArea {\n    padding-top: 6px;\n    display: flex;\n    width: calc(100% - 130px);\n    justify-content: space-between;\n    align-items: center;\n    flex-direction: column;\n}\n\n.recomendadorButtonFixed {\n    margin: 0 auto;\n    background: #1D3557;\n    width: 80%;\n    text-align: center;\n    font-size: 10px;\n    color: #FFF;\n    padding: 2px 10px;\n    border-radius: 3px;\n}\n\n.recomendadorButtonFixed:after {\n    margin-top: -3px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 10px;\n}\n\n.recomendadorAlertFixed {\n    font-weight: 400;\n    text-align: center;\n    color: #484848;\n    font-size: 8px;\n}\n\n.recomendadorCloseFixed {\n    z-index: 99999;\n    display: none;\n    right: 0px;\n    left: inherit;\n    bottom: 99px;\n    position: fixed;\n    justify-content: center;\n    background: #F6F6F6;\n    width: 25px;\n    align-items: center;\n    height: 25px;\n    font-weight: 800;\n    border-radius: 50%;\n    border: 1px solid #EBEBEB;\n}\n\n.recomendadorV2Desc{\n    color: #000000;\n    margin: 20px 0px;\n}\n\n@media (max-width: 576px) {\n    .recomendadorV2Area {\n      padding: 10px;\n      max-width: 100%;\n    }\n  \n    .recomendadorV2Area1 img {\n      width: 100%;\n      border-radius: 6px;\n    }\n  \n    .recomendadorV2Area2 .recomendadorV2Type {\n      font-size: 9px;\n      letter-spacing: 1px;\n      margin: 8px 0;\n    }\n  \n    .recomendadorV2Title h2 {\n      font-size: 18px !important;\n      margin-bottom: 8px !important;\n      line-height: 1.2;\n    }\n  \n    .recomendadorV2Desc {\n      font-size: 14px;\n      margin: 8px 0 !important;\n      line-height: 1.4;\n    }\n  \n    .recomendadorV2Button {\n      font-size: 14px;\n      height: 40px;\n      padding: 0 12px;\n      max-width: 100%;\n      width: 100%;\n    }\n  \n    .recomendadorV2Button:after {\n      padding-left: 6px;\n    }\n  }\n  <\/style>\n        <div class=\"lazyblock-recomendador-v2-2jDGz wp-block-lazyblock-recomendador-v2\">\n        <a class=\"linkrecomendadorv2\" href=\"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/jeito-de-usar-perfumes-nao-e-mais-o-mesmo-apos-mudanca-feita-pela-geracao-z\/\">\n            <div class=\"recomendadorV2Area\">\n            <div class=\"recomendadorV2Area1\">\n                <div class=\"recomendadorV2Img\">\n                <img class=\"lazyloaded\" decoding=\"async\" src=\"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-content\/uploads\/2025\/11\/000000-102.jpg\" data-src=\"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-content\/uploads\/2025\/11\/000000-102.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <div class=\"recomendadorV2Area2\">\n                <div class=\"recomendadorV2Type\">\n                    <span> Mais que perfumaria<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Title\">\n                <h2><span> Jeito de usar perfumes n\u00e3o \u00e9 mais o mesmo ap\u00f3s mudan\u00e7a feita pela Gera\u00e7\u00e3o Z<\/span><\/h2>\n                <\/div>\n                <div class=\"recomendadorV2Desc\">\n                <span> Tend\u00eancia permite misturar perfumes e criar aromas \u00fanicos, transformando o uso da fragr\u00e2ncia em forma de express\u00e3o pessoal<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Button\"> saiba mais<\/div>\n                <div class=\"recomendadorV2Alert\"><\/div>\n            <\/div>\n            <\/div>\n        <\/a>\n        <div>\n            <div style=\"z-index:99999;\" id=\"buttonClose\" onclick=\"closeRecomendadorFixed()\">\n            <div class=\"recomendadorCloseFixed\">X<\/div>\n            <\/div>\n            <a href=\"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/jeito-de-usar-perfumes-nao-e-mais-o-mesmo-apos-mudanca-feita-pela-geracao-z\/\">\n            <div class=\"recomendadorFixedArea\">\n                <div id=\"recomendadorFixed\">\n                <div class=\"recomendadorLeftArea\">\n                    <div class=\"recomendadorImgFixed\">\n                    <img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-content\/uploads\/2025\/11\/000000-102.jpg\" alt=\"\">\n                    <\/div>\n                <\/div>\n                <div class=\"recomendadorRightArea\">\n                    <div class=\"recomendadorTitleFixed\">\n                    <h2><span> Jeito de usar perfumes n\u00e3o \u00e9 mais o mesmo ap\u00f3s mudan\u00e7a feita pela Gera\u00e7\u00e3o Z<\/span><\/h2>\n                    <\/div>\n                    <div class=\"recomendadorButtonFixed\"> saiba mais<\/div>\n                    <div class=\"recomendadorAlertFixed\"><\/div>\n                <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n        <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fragr\u00e2ncias p\u00f3s-modernas impulsionam o nicho global, com foco em identidade, personaliza\u00e7\u00e3o, sustentabilidade e consumo digital crescente<\/p>\n","protected":false},"author":3,"featured_media":44253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[84,83],"tags":[],"class_list":["post-44251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mais-tendencias","category-colunas"],"_referencia":"","_links":{"self":[{"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/posts\/44251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/comments?post=44251"}],"version-history":[{"count":1,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/posts\/44251\/revisions"}],"predecessor-version":[{"id":44254,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/posts\/44251\/revisions\/44254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/media\/44253"}],"wp:attachment":[{"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/media?parent=44251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/categories?post=44251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribunademinas.com.br\/colunas\/maistendencias\/wp-json\/wp\/v2\/tags?post=44251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}